Future online Advertising trends

Today, I am going to gaze into the crystal ball and forecast what I feel are likely to be online advertising trends over the next year or so. Having been in this business for a while, I have had many a moment of cogitation when I have gazed into the future. Here are a few thoughts –

Mobile advertising

Mobile advertising will definitely show a clear and positive growth. Biggies like Google acquiring the likes of AdMob are a clear shape of things to come. The iPhone, Blackberry, Android etc are devices that lend themselves to mobile advertising

Focus on ‘niches’

My suspicion is that advertisers are move to small ‘niche’ publishers. Niche publishers will have their own captive audience. A relevant campaign on such niche websites will definitely get many ‘eyeballs’.

Social Media Advertising

As mentioned in of my earlier articles, social media advertising is definitely going to be increasingly relevant going forward. With its inherent informality, it is going to be a more used medium to get a message across.

Advertising Exchanges

Though looked on with suspicion by the advertiser and network owner alike, it is an ‘all to gain nothing to lose’ medium.

Remnant Inventory

Remnant Inventory is ‘remnant’ because of its price point. Publishers are getting increasingly canny. My guess is that the publisher community will start demanding more for their un-sold inventory.

Measuring Campaign performance

Another clear trend I see is better campaign performance metrics emerging. The advertiser and publisher would equally like to better measure impact of campaigns.

These are a few trends I could thing ok. Would love to hear from you on any other trends you foresee.