Online traffic and Marketing

Well its true that good content drives traffic. But just by having good content one doesn’t get huge customer visits. To increase traffic one needs to look into the following aspect of Online Marketing efforts.

1. SEO - Your website, pages, content, all have to be aligned to the rules of Search Engine crawls. The challenge is to direct people, searching on keywords related to your business, to your website. The idea is to produce result so that your product/service information lands in the first few pages of search. SEO is mandatory for any organic lead generation and it is one of the cheapest way of aquiring customers.

2. SEM - Search Engine Marketing

This is about using Adwords of Google and defining Keywords and bidding price for them. Its amazing how Google has a command in this area. Its easy but it is  monotonous work to keep redefining your keywords and optimizing your campaigns. This costs money and it surely produces results. Google has a quality scoring method for your keywords and it is important to follow the guidelines of the Master.

3. Ad Networks/Affiliate Marketing

Ad Networks  play an important role of displaying your Ads in their Publisher network. This creates visibility and drives a lot of traffic to your site. Some of them even offer performance oriented service termed as pay per action. The actions are primarily impression, clicls, lead and sale. The good part of these networks are that it is Self Service and completely non intrusive.

4. Viral Marketing

Important aspect of online business is spreading your word virally. This requires your prospects  to talk and refer your links to others in their community. Social Networks are a success by adopting a Viral method. Viral marketing is done through blogs and forums thereby communication is constant with the communities.

5. PR

Last but not the least, PR plays a huge role in communicating with your customers. PR is a non advertising approach to communications. This is done through Events, Seminars, Road Shows, Newsletters etc.

If all the above areas are well addressed in your marketing effort then there is a good chance of hitting the right chord with your customers. Finally your product/service sells because of its use or need, Marketing is a tool to communicate about it.

Next Generation Digital Media Company

Hi,

This is RevenueMantra Digital Media.

We are one of the pioneering digital media companies providing a Multi-Channel Advertising Network platform. Currently we are live with Internet, Mobile and Print channels.

Why Multi Channel ?

We believe that offering multiple mediums for Advertisers is a way forward to get maximum ROI. Also it is an easy way of collaborating with known affiliations between Advertisers and Publishers

What is the Business Pain ?

We see a lot of established and emerging businesses trying to reach out to their prospective customers globally. Often they come up with out of the box ways to promote their products and services. The challenge is how do they do it in the Online Marketing space. How it can be more performing than mere following the brick and mortar approach of media placement.

Our Solution

We intend to drive more leads and sale for Advertisers. We let all forms of Text Ads, Display Ads, Coupons, Deals, SMS to appear in a Publisher’s channel. We encourage Publishers to create their Hotspots for Advertisers to bid. We make this whole process on a self service basis and thus making it completely non intrusive for both Advertisers and Publishers.

Role of Technology

Technology is an enabler. As we try to solve the problems of customer pains and also try to keep the solution simple, the technology challenge becomes very complex. RevenueMantra uses appropriate technology to give us a competitive advantage to differentiate in the market place.

Where are we based ?

We are based in Mumbai. But in the internet age who cares?

Watch this blog for more information on Digital Media.