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  • Multiple Revenue Streams using Multi-Channel approach

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    Posted on October 29th, 2008sambaCompany, Marketing

    In the times of Economic Recession, Revenue generation could be tough for many companies and undoubtedly for start-ups. A good way to look at operational excellence is to offer more for same cost.

    Case in point is Cleartrip.com . This portal started off with Online air travel business model and then later on added Hotel booking to its portfolio. Now they have announced to offer Online Train Ticketing with a nice interface to the back end data from IRCTC. Clearly they are headed in the right direction of making Online travel easy for customers by adopting a Multi Channel approach. It would be a great idea if they could also add another offering of Bus Ticketing,..they could think of acquiring someone like Redbus.in or someone in that space. This will surely make their portfolio comprehensive for prospective travellers.

    Similar multi channel services could be attempted by many such service providers. At RevenueMantra we have pioneered to get this going from day 1.

  • Next Generation Digital Media Company

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    Posted on September 26th, 2008sambaCompany

    Hi,

    This is RevenueMantra Digital Media.

    We are one of the pioneering digital media companies providing a Multi-Channel Advertising Network platform. Currently we are live with Internet, Mobile and Print channels.

    Why Multi Channel ?

    We believe that offering multiple mediums for Advertisers is a way forward to get maximum ROI. Also it is an easy way of collaborating with known affiliations between Advertisers and Publishers

    What is the Business Pain ?

    We see a lot of established and emerging businesses trying to reach out to their prospective customers globally. Often they come up with out of the box ways to promote their products and services. The challenge is how do they do it in the Online Marketing space. How it can be more performing than mere following the brick and mortar approach of media placement.

    Our Solution

    We intend to drive more leads and sale for Advertisers. We let all forms of Text Ads, Display Ads, Coupons, Deals, SMS to appear in a Publisher’s channel. We encourage Publishers to create their Hotspots for Advertisers to bid. We make this whole process on a self service basis and thus making it completely non intrusive for both Advertisers and Publishers.

    Role of Technology

    Technology is an enabler. As we try to solve the problems of customer pains and also try to keep the solution simple, the technology challenge becomes very complex. RevenueMantra uses appropriate technology to give us a competitive advantage to differentiate in the market place.

    Where are we based ?

    We are based in Mumbai. But in the internet age who cares?

    Watch this blog for more information on Digital Media.