Mobile Advertising

With the announcement of 3G service in several countries, Mobile Advertising is poised to grow exponentially. This medium is expected to have a larger penetration in emerging markets, even more than internet penetration.

All Mobile Carriers, Portals, Games Content, SMS providers, Mobile Social Networking and  Application providers will be able to participate as Publishers and earn a lot of money by monetizing their traffic.

Advertisers get to target their message to a widespread consumer audience and assess its performance.They will be able to use the formats of Text, Image, Video, SMS,..etc to comeout with their creatives.

Technologically there is a challenge of rendering Ad images to various types of Handsets, Screen sizes, form Factors, etc , so that the Image is legible. Also there is a challenge of tracking performance of Ads and providing various Pay-Per-Action methods.

The opportunity is big and some companies have already announced their plans to be in this space such as RevenueMantra.com, Mkhoj.com, ZestAds etc…