Gifts and online advertising

An industry which virtually almost completely depends on online advertising is the ‘Gifts industry’. Each one of us has faced the dilemma of what gift to buy a friend, a spouse, a child…Especially if the gift has to be given annually – an anniversary gift to a spouse, for example. It is a huge challenge to select a gift that will appeal to the recipient. Ask a married man how he tears at his hair when he has to decide an anniversary of birthday gift for his wife!

But we don’t need to panic. The internet not only helps you select a gift, but also helps you with the gift idea! Just enter Gift Idea into google and you’ll find the following keywords –

• Gift idea for men
• Gift idea for her
• Gift idea for dad
• Gift idea for boyfriend…

The list is endless…

The process of buying a gift starts and very often ends on the internet. There are so many gift ideas that exist out there that we don’t know of. And only the way to get creative with gifts is to throw a generic search string and spend time on the web looking at various gifts and gift ideas that the internet throws up.

Online advertising in context of gifts goes beyond the conventional. It helps a person get creative. It provides gift ideas. Can I get as many gift ideas in a shop as I do on the web? Certainly not! In fact, buying gifts in the shop is dying. This is the one industry where the internet has virtually overrun retail (not obviously including online retail).

Advantages of the Gifts online are numerous –

Gift Ideas

The internet provides a plethora of ideas for the user. It is a part of the creative thinking process that is employed in arriving at a gift type

Targeting

Like I mentioned earlier, online gifts is a part of our psyche. In this scenario, sharply focused targeting is possible within this market. For example we have –

Gifts for children under 10

Gifts for children under 10 in India

Gifts for children under 5

Gifts for children under £1

The choice of keywords is limitless.

Demographic

It is possible to target virtually every demographic in the gifts market. Gifts for men over 50 in the UK for example.

Choice of keywords

There are innumerable keywords around the word ‘gift’ available. And this is a constantly growing list because a number of retailers are either launching a gift range of re-positioning existing items as novelty gifts!

I would love to hear from others on some interesting gift related keywords!